What do you think makes for an effective television ad?
The bottom line for me is that the ad not promise something it does not deliver. A really excellent ad is the Geico Gekko ads that promise no more than visual and aural memorability. We watch the Gekko and grin in wonder at the way his [...]
Entries Tagged as 'advertising'
Ads that Make the Teeth Itch
March 29th, 2008 · 5 Comments
Tags: advertising
